March 2, 1944

Consumption Down, Cost Up
WASHINGTON, D.C.—The Commerce Department reported last night the expenditure by Americans on alcohol increased by seventeen per cent in 1943 from 1942. When compared to 1939, the increase approached eighty per cent. The total expenditure was more than six billion dollars, or roughly $46 for every person—man, woman, and child—in the United States compared to $39 last year. However, Americans consumed much less hard liquor last year, approximately seventy-four million gallons in 1943 versus eighty-eight million gallons in 1942. The War Production Board (WPB) indicate there has been an improvement in alcohol production, but maintains resumption of beverage-alcohol production will not resume at this time.

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